Search

Ben_Slingerland

The Business of Sports

Tag

Kobe Bryant

Historic Month of April Basketball

On Wednesday, the nation witnessed the most historic last day of the NBA regular season in its 70th year of existence. Not only did Steph Curry and the Golden State Warriors break an NBA best regular season record with its 73rd win to top the 95-96 Chicago Bulls 72 win season, but Kobe Bryant dropped 60 points in his last ever basketball game. Oh and if that wasn’t enough action, the Boston Celtics overcame a 26-point deficit in a playoff-impacting game against the Miami Heat.

 

Not many people believed that the Golden State Warriors were going to top the season they had last year … well that’s exactly what they did. They added the exclamation mark on Wednesday by surpassing Michael Jordan and the Chicago Bulls with the best ever regular season record of 73-9. Steph Curry hit yet another milestone, hitting 10 three-pointers to cross the 400 mark … the first player to ever do that. While Curry is the engine that makes the Warriors go, the other half of the “Splash Brothers” duo, Klay Thompson, finished the year with 276 of his own threes, giving them the best two shooters in the league.

 

There is a saying that goes “records are meant to be broken.” Well, many experts thought that 72-10 record held by the ’95-’96 Bulls was one of those records that never was going to be broken. The fact that the Warriors did it in their last game, at home, made it all that much more special. Any sport fan, basketball fan or not, should appreciate the level of which Steph Curry and the Warriors are performing … it has never been done before and may very well, never happen again.

 

On the very same night, Kobe Bryant, the Black Mamba, ended his career in historic fashion, dropping 60 points on the Utah Jazz. Easily considered one of the best ever to play the game, Kobe played 20 great seasons, all with the Los Angeles Lakers. Announcing his retirement prior to the season, every game was a farewell to Kobe when he travelled to opposing arenas. Wednesday was the epic finale to the season-long Kobe farewell in true LA / Hollywood fashion. Twitter blew up with Kobe appreciation tweets, SnapChat had a geo-filter announcing it Black Mamba day … StubHub was selling tickets at $27,500 (and $900 to just get into the stadium).

 

Kobe’s career was eventful to say the least. From being one of the first players to be drafted right out of high school, to being accused of sexual assault, to winning 3 consecutive NBA championships, to being named an 18-time NBA All-Star … Kobe Bryant made a name for himself. He certainly had his critics who spoke out against his sexual assault allegations, to the way he conducted his retirement announcement, and even saying his 22-50 shooting performance in his last game was average. No matter what your view of Kobe Bryant is, what cannot be disputed is his impact on this generation of basketball fans, as he will forever be remembered as one of the best to ever play the game.

Kobe Bryant said good bye to the Los Angeles faithful, after completing his 20th and final NBA season on Wednesday night. He went on to score 60 points on 22-50 shooting.
Kobe Bryant said good-bye to the Los Angeles faithful, after completing his 20th and final NBA season on Wednesday night. He went on to score 60 points on 22-50 shooting.

Needless to say it’s been a very exciting month for basketball fans everywhere, as the college basketball season ended in dramatic fashion on April 4th, when Villanova upset UNC on a buzzer beater 77-74 in what was considered one of the best NCAA Championship finals ever. And today, the highly anticipated NBA playoffs begin.

 

While it is hard to imagine the NFL being replaced as the most popular league in this country, the NBA is certainly on its heels.

Adidas Loves the Beard – Rockets’ Harden Inks $200 Million Endorsement Deal

Adidas has lured Houston Rockets guard James Harden away from the Swoosh with a 13-year, $200 million offer that was announced yesterday.

 

Right now, Harden will average $16.78 million on the final three years of his deal with the Rockets and $15.38 million annually. However, if Harden reaches certain benchmarks, it’s entirely possible that he will earn from Adidas than he will from the Rockets.

 

Adidas was in significant need of signing a marquee player. Under Armour has Stephen Curry, Nike has LeBron James and now Adidas has James Harden … all 2014-15 All-NBA first team selections. Nike claims approximately 95% of the U.S. basketball sneakers, while Under Armour is very quickly expanding its own line of products and passed Adidas last year as the second-largest seller behind Nike. In the first six months of this year, Adidas sold fewer shows in the U.S. than Skechers and New Balance. Part of Adidas’ underwhelming basketball brand performance can be attributed to big injuries to two of their main stars, John Wall and Derrick Rose.

Adidas' new superstar James Harden faces off against the face Under Armour's brand, Steph Curry.
Adidas’ new superstar James Harden faces off against the face Under Armour’s brand, Stephen Curry in last year’s NBA Playoffs.

Earlier this year, Adidas chose not to renew a deal with the NBA that had established it as the official outfitter of the league and in came Nike with an 8-year partnership that is worth roughly $1 billion. Moreover, Under Armour announced its own global marketing partnership with the NBA, which positions the brand as a title partner and outfitter of the NBA Draft Combine, presenting partner of the Junior NBA program in the U.S. and allows Under Armour to work with the league to launch an NBA FIT mobile app.

Nike and the NBA agreed on a league wide partnership worth about $1 billion last month that will make Nike the official jersey provider.
Nike and the NBA agreed on a league wide partnership worth about $1 billion last month that will make Nike the official jersey provider.

Adidas foresees Harden making a big splash in China, as the Rockets have remained a fan favorite in the Far East since the days of Yao Ming. The deal will feature a signature Harden shoe, his own apparel line, as well as Harden traveling on extensive brand tours in Europe and Asia. Additionally, Harden has started dating Khloe Khardashian who is a marketing machine herself and will undoubtedly raise his visibility into other demographics. Nonetheless, Harden’s jersey sales were only 14th in the league last year behind players like Damian Lillard, Dirk Nowitzski and Chris Paul. Adidas is expecting the deal to help move his merchandise sales upwards.

James Harden and TV personality, Khloe Kardashian, have started dating.
James Harden and TV personality, Khloe Kardashian, have started dating.

Harden’s endorsement deal with Adidas, which will officially begin on October 1st of this year, speaks to the increased value placed in brand marketing. Harden, who was not that long ago a sixth man for the Oklahoma City Thunder, will now be making more money from this deal than what seven-time NBA All Star Tracy McGrady and eleven-time NBA All Star Allen Iverson made throughout their respective careers from on-court earnings. In basketball and major U.S. sports in general, a highly marketable player and personality like a James Harden can earn more money by pushing a brand than his performance on the court. While on court performance and off-court marketability are highly correlative, Harden’s Adidas deal speaks to how marketability is valued more so now than ever.

James Harden will earn more money in his new deal with Adidas than either Tracy McGrady or Allen Iverson earned for their on-court performance in their entire careers.
Harden will earn more money in his new deal with Adidas than either Tracy McGrady or Allen Iverson earned for their on-court performance in their entire careers.

One thing remains the same, Nike is still firmly established as the dominant shoe and apparel company in basketball, as they hold long-running endorsement deals with the three most globally popular (active or former) players in the world in LeBron James, Kobe Bryant, and Michael Jordan. And so they have the luxury of being able to allow MVP runner-up and All-NBA mainstay James Harden bolt to their three-stripe rival without much fuss. Nike had the option to match Adidas’ offer but chose not to, perhaps because of their recent large investment in getting the NBA league wide deal.

Create a free website or blog at WordPress.com.

Up ↑